Behavioral Economics: A Brief Guide
What does Behavioral Economics entail?Behavioral economics is a fascinating field that blends insights from psychology and economics to explore how people really behave in economic contexts, as opposed to how they are traditionally expected to behave based on classical economic theory. Traditional economics posits that individuals are rational actors who make decisions purely based on a cost-benefit analysis. However, real-world decisions often deviate from this model due to various psychological factors and biases.The Origins and Development of Behavioral EconomicsThe discipline of behavioral economics emerged prominently in the late 20th century, catalyzed by the work of pioneers such as Daniel Kahneman and Amos Tversky. Their groundbreaking research challenged the conventional wisdom of...